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Branding & Digital Strategy
More Than Code — Your Complete Digital Identity
We help you build a cohesive digital presence that reflects your brand and drives growth. From logo design to technical SEO, from analytics setup to GDPR compliance — we connect the dots between what looks good and what actually works. Consider us your technical co-founder, minus the equity stake.
Most businesses approach their website backwards:
“We need a website. Make it look nice. Add some SEO. Done.”
Then they wonder why it doesn’t generate leads or sales.
A successful digital presence starts with strategy:
- Who is your audience?
- What do they need?
- How do they find you?
- Why should they choose you?
- What action do you want them to take?
Answer those questions first, and the website practically builds itself. Skip them, and you get a pretty brochure that doesn’t convert.
We help you figure out the strategy, then build the technology to execute it.
OUR BRANDING & STRATEGY SERVICES
Your brand is more than a logo. It’s how customers perceive you, remember you, and choose you over competitors. We create visual identities that communicate who you are before you say a word.
Logo Design:
- 3 multiple concepts to choose from
- Vector files for any size (SVG, EPS, AI)
- PNG and JPG exports for web and print
- Favicon and app icon versions
- Black/white variations
- Social media profile versions
Brand Guidelines:
A complete document that ensures consistency across everything you create:
- Logo usage rules (spacing, sizing, placement)
- Color palette (primary, secondary, accent colors)
- Typography (headlines, body text, captions)
- Image style (photography direction, filters, mood)
- Tone of voice (how you write and communicate)
Visual Identity:
- Business card design
- Letterhead and email signatures
- Social media templates
- Presentation templates
- Brand pattern or background graphics
- Icon set matching your brand
- Backups: UpdraftPlus, BackupBuddy, AiO
- Multilingual: Polylang, TranslatePress
- Sliders: Revolution Slider
Digital Strategy Consultation
You know your business. We know digital. Together, we create a roadmap that actually gets results.
What We Analyze:
- Current digital presence (website, social media, listings)
- Competitor analysis (what's working for them)
- Target audience research (who, where, how they search)
- Customer journey mapping (how people find and choose you)
- Conversion funnel analysis (where you're losing potential customers)
- Technical audit (SEO, performance, security issues)
Technical SEO Setup
Beautiful website. No visitors. Sound familiar?
SEO (Search Engine Optimization) is how people find you when they search for what you offer. We handle the technical side — the foundation that makes all other SEO efforts work.
We analyze your site for issues that hurt rankings:
- Crawling and indexing problems
- Site structure and internal linking
- Mobile usability issues
- Page speed problems
- Duplicate content
- Missing or poor meta tags
- Schema markup opportunities
- XML sitemap issues
- Robots.txt configuration
- HTTPS and security
