Branding & Strategy Questionaire

Branding & Strategy Questionnaire

Let's build a strategy that drives real growth. Tell us about your business and goals.

👤 About You

Your Name *

Your Role *

Email Address *

Phone Number

Company/Brand Name *

Website (if you have one)

Industry/Sector *

📊 Business Stage

What stage is your business? * Idea/concept stage (not launched yet)Just launched (0-6 months)Early stage (6 months - 2 years)Established (2-5 years)Mature (5+ years)Rebranding existing business

Company size Just me (sole-trader)2-5 employees6-10 employees11-25 employees26-50 employees50+ employees

Approximate annual revenue (optional) Pre-revenueUnder €100k€100k - €500k€500k - €1M€1M - €5M€5M+Prefer not to say

🎯 What Do You Need?

Which services are you interested in? *

Brand Identity (logo, colors, visual identity)Brand Strategy & PositioningDigital Strategy ConsultationTechnical SEO SetupGoogle Analytics & Tracking SetupGDPR Compliance ImplementationAPI IntegrationsWebsite Strategy & PlanningContent StrategyComplete package (multiple services)Not sure - need consultation

🎨 Brand Identity (if applicable)

Do you currently have a logo? Yes - happy with itYes - but want to redesign/modernizeYes - but it's very basic/amateurNo - need a new logoNot applicable

Do you have brand guidelines (colors, fonts, style)? Yes - comprehensive guidelinesPartially - some elements definedNo - nothing formalNot applicable

Brand personality/style preference

📈 Strategy & Goals

What's your primary business goal? * Increase revenue/salesGenerate more leadsImprove brand awarenessLaunch new product/serviceEnter new marketsImprove customer retentionCompetitive differentiationMultiple goals (explain below)

What's the biggest challenge you're facing? *

Who is your target audience? *

Who are your main competitors?

What makes you different/better than competitors?

🌐 Current Digital Presence

Do you currently do any digital marketing? SEO (search engine optimization)Google Ads / PPCSocial media marketingEmail marketingContent marketing (blog, videos, etc.)No current marketingNot sure what we're doing

Do you track website analytics? Yes - Google Analytics set upYes - but don't really use/understand itNo - nothing set upNot sure

How do customers currently find you? Google searchReferrals/word of mouthSocial mediaPaid advertisingDirect traffic (they know our name)Email marketingTrade shows/eventsNot sure

Approximate monthly website traffic (if known) Under 100 visitors/month100-500500-1,0001,000-5,0005,000-10,00010,000-50,00050,000+Don't know / No website yet

🌍 Markets & Expansion

Which markets do you operate in? * UKPolandSpainGermanyFranceEU-wideUSAOther (specify)

Are you planning to expand to new markets? Yes - actively planningConsidering itNo - focusing on current marketsNot sure yet

Languages you need to operate in? EnglishPolishSpanishGermanFrenchRussianPortugueseRomanianOther (specify)

⚙️ Technical & Compliance

Are you GDPR compliant? (if applicable) Yes - fully compliantPartially - some measures in placeNo - need to implementNot sureNot applicable (no EU customers)

Do you need integrations with existing tools/systems? CRM (Salesforce, HubSpot, etc.)Email marketing platformAnalytics and trackingE-commerce platformAccounting softwareSocial media toolsOther (specify below)No integrations needed

Other technical requirements or integrations?

📅 Timeline & Investment

When do you want to start? * Immediately - ASAPWithin 1 month1-2 months2-3 months3-6 monthsJust researching for now

Budget range * Under €2,000€2,000 - €5,000€5,000 - €10,000€10,000 - €20,000€20,000 - €50,000€50,000+Not sure - need guidance Helps us recommend appropriate scope and provide accurate quotes

Is this a one-time project or ongoing partnership? One-time projectOngoing partnership/retainerStart with project, potentially ongoingNot sure yet

📊 Success Definition

How will you measure success? * Be specific — helps us create strategy aligned with your actual goals

💬 Additional Information

Anything else we should know?

How did you hear about KernelLabs? Google SearchLinkedInFacebookYouTubeReferral from colleague/friendExisting clientYoutubeOther

I agree to KernelLabs storing and processing this information to prepare a strategy proposal and consultation. We respect your privacy and never share your data. Privacy Policy *

What Happens Next?

✓ Within 48 hours: We review your responses and research your business/competitors

✓ Within 72 hours: We email initial thoughts and schedule a strategy call

✓ Strategy Call (60-120 min): We discuss your goals, challenges, and opportunities in depth

✓ Within 5-7 days: You receive detailed strategy proposal with recommendations, timeline, and investment

Contact Info

Branding & Strategy